Who are you talking to and what do they want to hear?
I’ve been doing this blog thing for the last four months and these are some of the questions I’ve been asking myself. I’ve written and published 54 blog posts; some I’ve loved and others not so much. It’s a lot of work and on the days I haven’t felt like staying up late to finish, I’ve wondered what’s the point. The one thing that’s kept me going is remembering I started out with a clear purpose to challenge, encourage and maximize leaders. Without this rudder I would have been tempted to give up already.
So, I’ve made up my mind to keep after it, but how can I be sure I’m reaching my audience?